This role ensures Dignity Memorial appears at the top of search engine results, generating prime visibility and clicks for relevant keywords by connecting strategic vision with operational execution
Job Summary
This role ensures Dignity Memorial appears at the top of search engine results, generating prime visibility and clicks for relevant keywords by connecting strategic vision with operational execution.
The Senior Manager, SEO sets the roadmap, manages governance, and leads a high-performing team that executes on technical excellence, local visibility, and high-quality content.
Oversee on-page SEO and content improvement initiatives led by the SEO Manager, guiding keyword targeting, metadata strategy, and content quality enhancements for location, obituary, and educational pages.
Matching Summary
This role ensures Dignity Memorial appears at the top of search engine results, generating prime visibility and clicks for relevant keywords by connecting strategic vision with operational execution.
Skills & Requirements
Must-have
Drive sustainable, high-quality organic growth
Manage SEO tool stack and vendor partnerships
Oversee site infrastructure optimization
Define strategy for improving local map pack visibility
Translate corporate objectives into actionable SEO initiatives
Nice-to-have
Connect strategic vision with operational execution
Lead a high-performing team
Partner with IT, Product, and Content teams
Key Requirements
Bachelor’s degree required
7+ years of SEO experience
Experience managing teams
Experience with large-scale website(s) with at least 1M+ URLs
Proficiency with GSC, GA4, Screaming Frog, and Semrush