Manager, Brand Analytics

gssi.world

Marketing analytics
Customer targeting and segmentation
Marketing mix modeling
The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU

Job Summary

  • The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU.
  • This role requires a strategic, inquisitive mindset and keen business acumen.
  • GSK is a global biopharma company with a purpose to unite science, technology and talent to get ahead of disease together.

Matching Summary

The Manager, Business Analytics will work on the SBU Insights & Analytics team to develop and execute commercial analyses that are fundamental in opportunity identification and prioritization for the SBU.

Skills & Requirements

Must-have

  • Marketing analytics
  • Customer targeting and segmentation
  • Marketing mix modeling
  • Business performance drivers analysis
  • SAS, R, Python
  • Tableau, PowerBI

Nice-to-have

  • Outside-in thinking
  • Process and analytics automation
  • Biologics and oncology experience
  • Call planning
  • Resource allocation/optimization

Key Requirements

  • Bachelor's degree in business, Computer Sciences, Mathematics, Engineering, Operations Research, Statistics, Finance/ Economics
  • Experience in marketing analytics
  • Experience with analytical tools (SAS, R, Python etc.)
  • Experience with visualization tools (Tableau, PowerBI etc.)

Work Rights

Not specified

Tailored Resume

Cover Letter