Marketing Manager, Digital Experience & Media | Markham, Ontario, Canada

Johnson & Johnson

Markham, Ontario, Canada
Base: $94,000.00 - $162,150.00; bonus/equity: not ...
Hybrid
Digital marketing strategy
Consumer paid media
Crm/email lifecycle strategy
This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey

Job Summary

  • This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey.
  • You will be responsible for owning consumer paid media, CRM/email lifecycle strategy, and website content strategy and execution for the ACUVUE® contact lens portfolio.
  • The position supports ACUVUE® brand management by translating brand strategy into high-performing digital programs and optimizing campaigns through analytics and continuous test-and-learn.

Matching Summary

This role leads the strategy and execution of consumer media, CRM engagement, and digital content initiatives designed to drive awareness, consideration, and conversion across the customer journey.

Salary

Base: $94,000.00 - $162,150.00; Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • digital marketing strategy
  • consumer paid media
  • CRM/email lifecycle strategy
  • website content strategy
  • performance analytics and optimization

Nice-to-have

  • cross-functional influence
  • agency and partner management
  • voice of customer programs
  • thrive in uncertain circumstances

Key Requirements

  • Bachelor's degree required
  • Minimum 6 years digital marketing experience
  • Hands-on paid digital media expertise
  • Strong CRM/email marketing experience
  • Website content strategy ownership
  • Proven analytics capability
  • Strong cross-functional influence skills

Work Rights

Not specified

Tailored Resume

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