Senior Manager Paid Search

LEGO Group

3 days onsite, 2 days remote (hybrid)
Paid search media strategy
Data-led media investment
Multi-market search activation
The LEGO Group is seeking a Senior Manager for Paid Search to lead their regional media strategy, focusing on driving eCommerce growth and in-store foot traffic through performance media. This role emphasizes a data-driven approach to optimize marketing investments and requires collaboration across multiple markets and channels

Job Summary

  • Lead Paid Search Strategy for LEGO Retail, driving engagement and commercial performance across ecommerce and physical stores in multiple regional markets.
  • Evaluate performance data across analytics, finance forecasting, and marketing mix modelling to optimise budgets and ensure measurable business impact.
  • The LEGO Group strives to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and they belong.

Matching Summary

Match Score: 85

The LEGO Group is seeking a Senior Manager for Paid Search to lead their regional media strategy, focusing on driving eCommerce growth and in-store foot traffic through performance media. This role emphasizes a data-driven approach to optimize marketing investments and requires collaboration across multiple markets and channels.

Skills & Requirements

Must-have

  • Paid search media strategy
  • Data-led media investment
  • Multi-market search activation
  • Performance media expertise
  • Large budget management

Nice-to-have

  • Growth mindset
  • Cross-channel collaboration
  • Agile working style
  • Team-oriented environments

Key Requirements

  • Digital performance marketing expertise
  • Global / Multi-market search experience
  • Data-driven mindset
  • Fluency in English

Work Rights

Not specified

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