Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem
Job Summary
Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
Analyze paid media performance across Display, Search, Social, and Video channels to surface trends, conversion drivers, and optimization opportunities.
Partner cross-functionally with MSI, Media, CRM, Brand, Research, and Data Science teams to contribute media insights to scorecards, business reviews, and campaign planning.
Matching Summary
Support strategic initiatives that drive media performance insights across GM’s marketing ecosystem.
Skills & Requirements
Must-have
Analyze paid media performance
Apply measurement frameworks
Translate media performance data
Digital analytics tools
Working proficiency in Excel
Basic working knowledge of SQL
Nice-to-have
Creative measurement exposure
Media strategy for large brands
Familiarity with Python
Comfort working with agency partners
Key Requirements
3-5 years of experience
Bachelor's degree in Marketing, Business Analytics, Communications, or related field
Familiarity with ad tech and/or MarTech ecosystems