Senior Director - Marketing And C&c Data, Tech And Capabilities

Coca-Cola HBC AG

Gurugram, India
Martech and ai expertise
Data-driven marketing strategy
Marketing technology ecosystem
Architect and operationalize a future-ready data and tech ecosystem to drive marketing efficiency and effectiveness

Job Summary

  • Architect and operationalize a future-ready data and tech ecosystem to drive marketing efficiency and effectiveness.
  • Own the Digital Capability Agenda for marketing to ensure our marketers are in the top quartile on digital and AI fluency.
  • Lead and develop a multi-disciplinary team with a strong coaching and capability-building focus.

Matching Summary

Architect and operationalize a future-ready data and tech ecosystem to drive marketing efficiency and effectiveness.

Skills & Requirements

Must-have

  • Martech and AI expertise
  • Data-driven marketing strategy
  • Marketing technology ecosystem
  • First-party data strategy
  • Digital capability building
  • AI and martech experimentation

Nice-to-have

  • Change agent
  • Growth mindset
  • Continuous learning culture
  • Agile ways of working

Key Requirements

  • 15-18+ years leadership experience
  • MBA preferred

Work Rights

Not specified

Tailored Resume

Cover Letter