The Senior Manager, Content – WAMA Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration
Job Summary
The Senior Manager, Content – WAMA Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration.
This role is the content engine of the Franchise—ensuring all creative assets are on strategy, culturally relevant, high quality, and consistently delivered across all channels.
Partner with Bottler Marketing, Shopper, and Customer teams to produce localized retail, shopper, and OOH content and lead capability-building for Franchise and Bottler teams.
Matching Summary
The Senior Manager, Content – WAMA Franchise is responsible for leading the creation, localization, and deployment of all content across the Franchise, ensuring excellence in storytelling and IMX integration.
Skills & Requirements
Must-have
content creation and development
integrated marketing experience
cultural relevance and localization
content production and studio management
cross-functional collaboration
Nice-to-have
growth mindset and continuous learning
agile and adaptable approach
curious and empowered behaviors
inclusive culture champion
Key Requirements
7-10+ years of experience
Bachelor’s degree in Marketing, Communications, Creative Production, or related field
Experience working with agencies and multi-market teams