This role is responsible for owning, developing and delivering advanced statistical and regression-based analytics that underpin a new measurement solution within the Audiences & Data portfolio
Job Summary
This role is responsible for owning, developing and delivering advanced statistical and regression-based analytics that underpin a new measurement solution within the Audiences & Data portfolio.
The successful candidate will be the analytical authority on how perception, brand and influence data are modelled, interpreted and translated into robust, defensible insight for clients and internal stakeholders.
This is a hands-on senior analytics role, requiring deep expertise in regression and multivariate modelling, alongside the ability to clearly explain methodology, guide junior analysts and ensure outputs are both statistically sound and commercially relevant.
Matching Summary
This role is responsible for owning, developing and delivering advanced statistical and regression-based analytics that underpin a new measurement solution within the Audiences & Data portfolio.
Skills & Requirements
Must-have
Regression and multivariate modelling expertise
Statistical modelling and insight generation
R and/or Python for statistical analysis
Survey, perception, attitudinal data
Media, marketing effectiveness, brand measurement
Nice-to-have
Experimental design or causal inference
Index construction, weighting frameworks
Technical leadership and mentoring
Commercial application of analytics
Key Requirements
Strong experience in advanced analytics, statistical modelling or quantitative research
Deep, hands-on expertise in regression analysis and multivariate statistical techniques
Strong working knowledge of R and/or Python
Experience working with survey, perception, attitudinal or brand-related data
Experience in media, marketing effectiveness, brand measurement or advertising analytics
Experience working with large, multi-market datasets