Product Marketing Lead – Life Insurance Marketing Team
USAA
San Antonio, TX, USA
Base: $143,320 - $273,930; bonus/equity: not speci...
End-to-end marketing strategy
Data-driven recommendations
Marketing budget decisions
The Product Marketing team sets the strategic plan for marketing support and acquisition of Life Company products
Job Summary
The Product Marketing team sets the strategic plan for marketing support and acquisition of Life Company products.
Leads the planning for a fully digital-first marketing lifecycle, inclusive of strategy, member research, planning, direct response marketing, agency management, creative development, compliant execution, analytics and optimization, and performance management.
At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness.
Matching Summary
The Product Marketing team sets the strategic plan for marketing support and acquisition of Life Company products.
Salary
Base: $143,320 - $273,930; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
end-to-end marketing strategy
data-driven recommendations
marketing budget decisions
performance analysis and results
digital-first marketing lifecycle
product-specific marketing strategies
Nice-to-have
highly collaborative
results oriented
military community focus
out-of-box thinking
Key Requirements
8 years of relevant work experience
Bachelor of Arts or Bachelor of Business Administration