Emarketing Senior Brand Manager Cbec

Haleon

E-commerce campaign and content
In-site integrated campaign planning
Real-time optimization
In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI

Job Summary

  • In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.
  • Work closely with marketing brand team & media, e-commerce sales, TP to define content strategy/calendar/roadmap tailored for leading e-commerce platforms, drive in-site conversion and maximize synergy.
  • Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day.

Matching Summary

In charge of E-commerce campaign and content, be accountable for in-site integrated campaign and content planning for each EC customers in monthly base and real-time optimization in daily base, closely work w/ Sales team & TP to track/improve in-site tactics to ensure GMV target & ROI.

Skills & Requirements

Must-have

  • E-commerce campaign and content
  • In-site integrated campaign planning
  • Real-time optimization
  • Content strategy and roadmap
  • Tmall KOL livestreaming
  • EC communication assets
  • Always on content excellence

Nice-to-have

  • Deep human understanding and trusted science
  • Agile, performance-focused culture
  • Win as One strategy
  • Better everyday health with humanity
  • Inclusion and belonging programmes

Key Requirements

  • Minimum 5 years working experience in EC
  • Tmall or JD experience is a must
  • Successful EC campaign or projects experience
  • Familiar with wellness and competitors' EC Marketing approach
  • Good Marketing fundamentals
  • Good understanding of Digital & Ecommerce Traffic ecosystem
  • Hands-on experience & successful track record on Brand Digital campaign/activation planning

Work Rights

Not specified

Tailored Resume

Cover Letter