Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices
Job Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
Conduct visits to the facility to assess, train and monitor administrative staff. Create action plans as needed to facilitate growth and development.
Matching Summary
Develop, organize, implement, evaluate, educate and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Skills & Requirements
Must-have
Develop and implement marketing programs
Manage public relations activities
Ensure accuracy of public information
Conduct internal communications training
Liaise with families and community leaders
Prepare departmental operating budget
Nice-to-have
Create a warm and positive atmosphere
Participate in community service groups
Support activity and social services departments
Key Requirements
Bachelor’s Degree or equivalent experience
10 years healthcare marketing/PR experience (in lieu of degree)