Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels
Job Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
Continuously refine multi-channel comms and develop retention strategies to deliver an outstanding customer experience.
Ensure all campaigns have clearly defined success metrics that are tracked and analysed.
Matching Summary
Manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels.
Skills & Requirements
Must-have
end-to-end CRM strategy
email, push notifications, in app messages
customer lifecycle management
customer touch-points
customer segments for targeting
campaign success metrics tracking
insight driven and measurable activity
Nice-to-have
hands-on mindset
bar-raisers
shape the future of entertainment
Key Requirements
3+ years minimum experience in Digital Marketing and CRM