Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies for the Workday Marketplace, enhancing customer awareness and driving adoption of partner-built solutions. The role requires extensive experience in B2B SaaS marketing, specifically in partner ecosystems and demand generation, and offers a fully remote work environment with a focus on collaboration and personal growth
Job Summary
This role owns the marketing strategy to drive growth, adoption, and revenue impact from the Workday Marketplace ecosystem.
The position requires blending partner marketing, product marketing, and performance marketing to increase customer discovery and qualified leads.
Workday offers a flexible work approach requiring at least 50% time in-office or field while providing tools for long-term professional growth.
Matching Summary
Match Score: 85
Workday is seeking a Principal, Workday Marketplace Marketing Lead to develop and execute marketing strategies for the Workday Marketplace, enhancing customer awareness and driving adoption of partner-built solutions. The role requires extensive experience in B2B SaaS marketing, specifically in partner ecosystems and demand generation, and offers a fully remote work environment with a focus on collaboration and personal growth.
Skills & Requirements
Must-have
8+ years B2B SaaS marketing experience
Partner ecosystem or marketplace marketing
Pipeline and revenue impact delivery
Funnel performance and conversion optimization
Cross-functional collaboration with sales teams
Nice-to-have
Experience with cloud ecosystems like AWS or Salesforce
Strong storytelling and writing capabilities
Hands-on experimentation and A/B testing skills
Integrated campaign management across channels
Ability to translate technical solutions to value props