Senior Manager, Activation – Cvs & Customers

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Tokyo, Japan
Not specified (assumed to be hybrid or onsite based on role requirements).
Shopper marketing and activation
Convenience store channel dynamics
Retail execution in japan
The Senior Manager, Activation – CVS & Customers at Coca-Cola Japan is responsible for creating impactful shopper activation strategies for the Convenience Store channel and key retail customers. The role requires extensive experience in shopper marketing and a strong understanding of the Japanese retail landscape, alongside fluency in both English and Japanese

Job Summary

  • The Senior Manager, Activation – CVS & Customers is responsible for developing and executing high-impact shopper activation programs across the Convenience Store (CVS) channel and key strategic retail customers in Japan.
  • This role leads the development of scalable activation frameworks that translate brand and portfolio priorities into compelling in-store and omnichannel shopper experiences.
  • Operating at the intersection of Brand Marketing, Channel Strategy, Customer Teams, and RGMX guardrails, this leader ensures that activation programs are strategically designed and flawlessly executed across CVS and key retail customers to maximize shopper conversion and strengthen Coca-Cola’s leadership at the point of purchase.

Matching Summary

Match Score: 85

The Senior Manager, Activation – CVS & Customers at Coca-Cola Japan is responsible for creating impactful shopper activation strategies for the Convenience Store channel and key retail customers. The role requires extensive experience in shopper marketing and a strong understanding of the Japanese retail landscape, alongside fluency in both English and Japanese.

Skills & Requirements

Must-have

  • Shopper marketing and activation
  • Convenience Store channel dynamics
  • Retail execution in Japan
  • Cross-functional leadership
  • Agency and budget management

Nice-to-have

  • Growth mindset and continuous learning
  • Curious, empowered, inclusive, and agile behaviors
  • Nurturing an inclusive culture

Key Requirements

  • 6 – 10+ years of experience
  • Bachelor’s degree in Marketing, Business Administration, or related field
  • Fluency in English and Japanese (business level required)

Work Rights

Not specified

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