Manager, Digital Marketing Analytics

adidas AG

North America, US
On-site
Traffic generation and audience analytics
Marketing investment attribution and roi measurement
Sql data environments and visualization tools
This role leads the evolution of traffic generation and audience insights across North America eCommerce for adidas

Job Summary

  • This role leads the evolution of traffic generation and audience insights across North America eCommerce for adidas.
  • You will analyze marketing investment attribution and ROI to optimize performance across paid and owned channels.
  • The position requires translating complex data into clear actionable insights to guide business decisions and drive sustainable sales growth.

Matching Summary

This role leads the evolution of traffic generation and audience insights across North America eCommerce for adidas.

Skills & Requirements

Must-have

  • Traffic generation and audience analytics
  • Marketing investment attribution and ROI measurement
  • SQL data environments and visualization tools
  • Audience segmentation and personalization
  • Digital marketing ecosystems experience

Nice-to-have

  • Strong stakeholder management skills
  • Experience with consumer databases
  • Ability to translate complex data into insights
  • Cross-functional collaboration capabilities

Key Requirements

  • Degree in business or related field
  • Background in eCommerce and digital marketing ecosystems

Work Rights

Not specified

Tailored Resume

Cover Letter