Assistant Manager, Channel Marketing

Johnson & Johnson

Shanghai, China
Not specified (assumed to be hybrid or flexible based on company culture).
In-platform media planning and execution
Optimizing paid media investment
Traffic acquisition and conversion
Johnson & Johnson is seeking an Assistant Manager for Channel Marketing in Shanghai, focusing on media planning and execution across platforms like Douyin and Tmall. The role requires optimizing paid media investments, improving conversion rates, and ensuring effective ROI through data-driven strategies

Job Summary

  • Focus on in-platform media planning and execution across Douyin and Tmall.
  • Responsible for optimizing paid media investment, managing traffic acquisition, and improving conversion through precise targeting and data-driven decision-making.
  • Ensure effective ROI, strengthens brand visibility, and supports e-commerce sales goals through efficient use of all platform media resources.

Matching Summary

Match Score: 85

Johnson & Johnson is seeking an Assistant Manager for Channel Marketing in Shanghai, focusing on media planning and execution across platforms like Douyin and Tmall. The role requires optimizing paid media investments, improving conversion rates, and ensuring effective ROI through data-driven strategies.

Skills & Requirements

Must-have

  • in-platform media planning and execution
  • optimizing paid media investment
  • traffic acquisition and conversion
  • data-driven decision-making
  • campaign performance monitoring

Nice-to-have

  • Brand Positioning Strategy
  • Competitive Landscape Analysis
  • Customer Intelligence
  • Relationship Building
  • Technologically Savvy

Key Requirements

  • Marketing Job Sub Function: Channel & Partner Marketing
  • Job Category: Professional

Work Rights

Not specified

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