Assistant Manager, Marketing Analytics

Lloyds Banking Group

Bristol, United Kingdom
Base: £48,987 - £54,430; bonus/equity: annual perf...
Hybrid
Marketing mix modelling experience
Atl media measurement techniques
Econometrics and elasticity analysis
Join the Marketing Effectiveness team to support end-to-end data collection and validate inputs for marketing mix modelling projects

Job Summary

  • Join the Marketing Effectiveness team to support end-to-end data collection and validate inputs for marketing mix modelling projects.
  • Interpret complex MMM results including ROI and elasticities to deliver clear actionable insights for marketing and commercial teams.
  • Enjoy a hybrid working pattern requiring at least two days per week in office across multiple UK locations.

Matching Summary

Join the Marketing Effectiveness team to support end-to-end data collection and validate inputs for marketing mix modelling projects.

Salary

Base: £48,987 - £54,430; Bonus/Equity: Annual performance-related bonus; Benefits: Up to 15% pension contribution, share schemes, 28 days holiday

Skills & Requirements

Must-have

  • Marketing mix modelling experience
  • ATL media measurement techniques
  • Econometrics and elasticity analysis
  • Microsoft Excel and PowerPoint proficiency
  • Data querying with R Python SQL

Nice-to-have

  • Cloud platform experience GCP Vertex AI
  • Incrementality testing knowledge
  • Multi-touch attribution understanding
  • Time-series modelling skills
  • Strong communication to stakeholders

Key Requirements

  • Experience in econometrics or marketing mix modelling
  • Solid understanding of measurement concepts like MTA and AB testing
  • Proficiency in data visualisation tools such as Power BI

Work Rights

Not specified

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