The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring high effectiveness and measurable results
Job Summary
The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring high effectiveness and measurable results.
Candidates will be responsible for defining campaign control criteria, creating look books, presenting to clients, and identifying opportunities on new platforms.
The role requires establishing KPIs, collaborating with internal stakeholders for coherent reporting, and proactively incorporating insights into brand campaigns.
Matching Summary
The primary purpose of this role is to manage, activate, and support innovative marketing campaigns with influencers while ensuring high effectiveness and measurable results.
Skills & Requirements
Must-have
4-5 years digital marketing experience
Influencer marketing strategy expertise
Campaign execution and negotiation skills
CreatorIQ HypeAuditor Metricool knowledge
KPI definition and ROI analysis
Nice-to-have
Proactive relationship building with providers
Creative problem solving abilities
Strong presentation and communication skills
Experience with paid earned shared media
Case study development capabilities
Key Requirements
Bachelor's degree in Marketing or related field
4-5 years of experience in digital marketing
Proficiency in influencer marketing tools and analytics