Develop a consistent and compelling approach to mass market communications for India and SAPAC, focusing on expanding the funnel and growing long tail customers
Job Summary
Develop a consistent and compelling approach to mass market communications for India and SAPAC, focusing on expanding the funnel and growing long tail customers.
Execute a content strategy that supports all stages of the buying journey and activate communities beyond nxp.com as influencers for global marcom programs.
Manage the budget for mass market communications, establish and track KPIs for initiatives, and collaborate with the digital campaign team to deliver compelling campaigns.
Matching Summary
Develop a consistent and compelling approach to mass market communications for India and SAPAC, focusing on expanding the funnel and growing long tail customers.
Skills & Requirements
Must-have
mass market communications strategy
co-marketing programs
content strategy execution
community activation
online voice growth
event support
Nice-to-have
strong collaborator
efficient marketing manager
evaluate or design collateral
apply messaging across outputs
understand channel specifics
Key Requirements
5+ years experience in communications role
Degree in marketing or communications
Analyze data, identify trends, provide recommendations