Senior Director, Experience Design & Connection Planning - Sparkling Flavors

Coca-Cola HBC AG

Shanghai, China
Fully remote
12+ years marketing and leadership experience
End-to-end consumer journey design expertise
Cross-functional team leadership capabilities
This role leads the design and integration of end-to-end consumer and shopper experiences to connect brand ambition with creative and commerce execution

Job Summary

  • This role leads the design and integration of end-to-end consumer and shopper experiences to connect brand ambition with creative and commerce execution.
  • The selected candidate will be based in Shanghai and is responsible for establishing next-generation engagement strategies across digital and physical environments.
  • The company offers access to global learning platforms, coaching, mentoring, and opportunities for international exposure within a diverse and inclusive culture.

Matching Summary

This role leads the design and integration of end-to-end consumer and shopper experiences to connect brand ambition with creative and commerce execution.

Skills & Requirements

Must-have

  • 12+ years marketing and leadership experience
  • End-to-end consumer journey design expertise
  • Cross-functional team leadership capabilities
  • Integrated brand ecosystem development skills
  • Digital and physical engagement strategy

Nice-to-have

  • Experience with agile cross-functional teams
  • Human-centered design thinking approach
  • Strong negotiation and stakeholder influence
  • Knowledge of evolving e-commerce landscape
  • Ability to balance experimentation with ROI

Key Requirements

  • At least 12 years of marketing, media, and leadership experience
  • Must be based in Shanghai (not fully remote)
  • Proven experience working with external partners and agencies

Work Rights

Not specified

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