Consumer Lifecycle Marketing Manager

Credit Acceptance Corporation

$115,900 - $162,000 base salary; annual bonus plan...
Fully remote
Email and sms marketing strategy
Consumer journey mapping
Segmentation and audience strategies
The Consumer Lifecycle Marketing Manager will lead the strategy and execution of Credit Acceptance’s consumer-focused email and SMS campaigns

Job Summary

  • The Consumer Lifecycle Marketing Manager will lead the strategy and execution of Credit Acceptance’s consumer-focused email and SMS campaigns.
  • This role is responsible for designing and managing targeted marketing journeys that engage consumers at critical points in the car-buying lifecycle.
  • Credit Acceptance offers an excellent benefits package that includes 401(K) match, adoption assistance, parental leave, tuition reimbursement, and comprehensive medical/ dental/vision.

Matching Summary

The Consumer Lifecycle Marketing Manager will lead the strategy and execution of Credit Acceptance’s consumer-focused email and SMS campaigns.

Salary

$115,900 - $162,000 base salary; annual bonus plan; Excellent benefits package

Skills & Requirements

Must-have

  • email and SMS marketing strategy
  • consumer journey mapping
  • segmentation and audience strategies
  • marketing automation platform management
  • compliance with marketing regulations

Nice-to-have

  • positive and resilient mindset
  • collaborative and respectful approach
  • innovative and insightful thinking
  • direct and courageous communication
  • accountable and planned execution

Key Requirements

  • Bachelor's Degree
  • 5+ years of experience
  • Proven track record managing multi-stage campaigns
  • Experience in a regulated environment
  • Proficient in marketing automation platforms

Work Rights

Not specified

Tailored Resume

Cover Letter