Senior App Store Optimization Manager

Adobe

Base: $120,700 - $219,750 annually (varies by loca...
7+ years digital marketing experience
App store optimization (aso) expertise
A/b testing roadmap development
This role leads the strategy and implementation of Adobe's global mobile user growth initiatives across Generative AI, Photo & Imaging, Video, and Design categories

Job Summary

  • This role leads the strategy and implementation of Adobe's global mobile user growth initiatives across Generative AI, Photo & Imaging, Video, and Design categories.
  • The Senior Manager will partner closely with Product Marketing, Analytics, and Paid Media teams to deliver scalable growth and improve app visibility and conversion.
  • Candidates must possess a deep understanding of paid and organic mobile marketing metrics including impressions, installs, CPM, CPI, and retention rates.

Matching Summary

This role leads the strategy and implementation of Adobe's global mobile user growth initiatives across Generative AI, Photo & Imaging, Video, and Design categories.

Salary

Base: $120,700 - $219,750 annually (varies by location); California: $151,800 - $219,750; Colorado: $132,500 - $191,900; Washington: $143,100 - $207,300

Skills & Requirements

Must-have

  • 7+ years digital marketing experience
  • App Store Optimization (ASO) expertise
  • A/B testing roadmap development
  • Keyword strategy and discoverability
  • Sensor Tower or AppTweak proficiency

Nice-to-have

  • Partnership with Apple and Google
  • Generative AI product knowledge
  • Cross-functional team leadership
  • Data-driven decision making
  • Creative messaging synthesis

Key Requirements

  • BA/BS in marketing, communications, or business administration
  • 7+ years experience in mobile marketing or ASO
  • Experience within a B2C company environment

Work Rights

Not specified

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