CommBank is seeking a Segments Marketing Manager to lead customer segment-focused marketing initiatives that enhance acquisition and engagement across various demographics. The role emphasizes translating customer insights into impactful marketing strategies while collaborating with cross-functional teams
Job Summary
This role involves leading the development and delivery of segment-led marketing initiatives to drive growth across priority customer segments like Youth and Mass Affluent.
You will work cross-functionally with Product, Data, Media, and Creative teams to ensure campaigns are executed with discipline and cut-through across all channels.
The position requires translating deep customer insights into impactful go-to-market activities that increase acquisition, consideration, engagement, and share of wallet.
Matching Summary
Match Score: 85
CommBank is seeking a Segments Marketing Manager to lead customer segment-focused marketing initiatives that enhance acquisition and engagement across various demographics. The role emphasizes translating customer insights into impactful marketing strategies while collaborating with cross-functional teams.
Skills & Requirements
Must-have
End-to-end integrated campaign delivery
Customer segment strategy translation
Cross-functional stakeholder management
Agency partner management
Performance tracking and optimization
Nice-to-have
Technology and financial services experience
Creative problem-solving mindset
Strong verbal and written communication
Growth mindset approach
Continuous improvement focus
Key Requirements
At least 5 years' experience in marketing generalist or communications role
Experience with end-to-end integrated campaign delivery
Ability to demonstrate ROI/ROMI from campaign metrics