Assistant Director Of B2b Marketing

Penn State

Base: $61,800.00 - $102,300.00; bonus/equity: not ...
Hybrid
6+ years relevant experience
Bachelor's degree required
Develop data-driven b2b strategies
This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing data-driven strategies to drive enrollment growth

Job Summary

  • This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing data-driven strategies to drive enrollment growth.
  • The position requires managing an annual direct-expense marketing budget while overseeing campaign planning across digital, print, email, and event channels.
  • Penn State offers a competitive benefits package including comprehensive medical coverage, robust retirement plans, and a generous 75% tuition discount.

Matching Summary

This role serves as the World Campus B2B Marketing Strategy Lead responsible for developing and executing data-driven strategies to drive enrollment growth.

Salary

Base: $61,800.00 - $102,300.00; Bonus/Equity: Not specified; Benefits: Comprehensive medical, dental, vision, retirement plans, paid time off, 75% tuition discount

Skills & Requirements

Must-have

  • 6+ years relevant experience
  • Bachelor's Degree required
  • Develop data-driven B2B strategies
  • Manage annual marketing budgets
  • Lead integrated marketing campaigns

Nice-to-have

  • Experience in higher education marketing
  • Strong stakeholder management skills
  • Prior supervisory or leadership experience
  • Ability to work independently
  • Familiarity with large complex organizations

Key Requirements

  • Bachelor's Degree
  • 6+ years of relevant experience
  • Authorized to work in the U.S.

Work Rights

Must be authorized to work in the U.S.

Tailored Resume

Cover Letter