Mar-tech Manager

WPP Media Australia & New Zealand

Manchester, United Kingdom
On-site
Google tag manager expertise
Campaign manager 360 proficiency
Google analytics experience
This role is pivotal in ensuring clients' tagging and foundational metrics are set up flawlessly to enable precise measurement

Job Summary

  • This role is pivotal in ensuring clients' tagging and foundational metrics are set up flawlessly to enable precise measurement.
  • You will lead the implementation of emerging marketing technologies including Conversion API solutions for TikTok, Meta, and Amazon.
  • The position involves fostering robust collaborative ties within internal teams and with external partners like clients and tech vendors.

Matching Summary

This role is pivotal in ensuring clients' tagging and foundational metrics are set up flawlessly to enable precise measurement.

Skills & Requirements

Must-have

  • Google Tag Manager expertise
  • Campaign Manager 360 proficiency
  • Google Analytics experience
  • Conversion API implementation
  • Google Consent Mode knowledge
  • Enhanced Conversions for Google Ads

Nice-to-have

  • TikTok platform integration
  • Meta pixel configuration
  • Amazon advertising tools
  • Cross-departmental collaboration
  • Team leadership and mentoring
  • Continuous improvement mindset

Key Requirements

  • Proficiency in MS Excel
  • Experience with digital marketing platforms
  • Proven track record in Mar-Tech implementation
  • Ability to translate technical requirements into action plans

Work Rights

Not specified

Tailored Resume

Cover Letter