Bm/sbm-saphnelo Mkt-上海

AstraZeneca

Shanghai, China
Deep understanding of customer insights
Develop brand plan and execution strategy
Coordinate advisory boards and symposia
The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives

Job Summary

  • The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.
  • Candidates must coordinate critical external stakeholder activities including advisory boards, symposia, and CME conferences while monitoring implementation metrics.
  • The position involves deep collaboration with medical, sales, and regulatory teams to create effective selling tools and promotional campaigns.

Matching Summary

The role requires developing comprehensive brand plans, execution strategies, and long-range plans aligned with global objectives.

Skills & Requirements

Must-have

  • Deep understanding of customer insights
  • Develop brand plan and execution strategy
  • Coordinate advisory boards and symposia
  • Analyze market data and epidemiology
  • Conduct product training for sales team

Nice-to-have

  • Strong cross-functional communication skills
  • Experience with KOL influence strategies
  • Ability to interpret clinical research data
  • Strategic thinking for long-range planning

Key Requirements

  • Knowledge of NRDL/PRDL access environment
  • Understanding of national healthcare regulatory landscape
  • Proficiency in hospital listing and tender policies
  • Expertise in core and emerging channel dynamics

Work Rights

Not specified

Tailored Resume

Cover Letter