Líder De Mercadotecnia De Educación Ejecutiva Y Alternative Learning

Tecnologico de Monterrey

Monterrey, Mexico
On-site
Design and coordinate marketing strategies
Drive program positioning
Generate qualified demand
The main challenge is to design and coordinate marketing strategies that drive program positioning, qualified demand generation, and prospect conversion into participants, aligned with the area's growth objectives

Job Summary

  • The main challenge is to design and coordinate marketing strategies that drive program positioning, qualified demand generation, and prospect conversion into participants, aligned with the area's growth objectives.
  • You will define the positioning and narrative of the programs, ensuring consistency across different marketing channels, and manage the prospect acquisition funnel, identifying opportunities for continuous improvement and optimization.
  • The role involves coordinating the execution of marketing campaigns through various digital and content channels, managing projects, and ensuring correct alignment between involved areas.

Matching Summary

The main challenge is to design and coordinate marketing strategies that drive program positioning, qualified demand generation, and prospect conversion into participants, aligned with the area's growth objectives.

Skills & Requirements

Must-have

  • design and coordinate marketing strategies
  • drive program positioning
  • generate qualified demand
  • manage prospect acquisition funnel
  • execute marketing campaigns
  • creative direction and guidelines

Nice-to-have

  • passion for new challenges
  • innovative ideas contribution
  • transforming Mexico through education
  • collaborative culture
  • people-centered processes

Key Requirements

  • Professional formation
  • experience designing and implementing acquisition and conversion strategies
  • coordinating multidisciplinary projects or teams
  • experience in marketing and demand generation

Work Rights

Not specified

Tailored Resume

Cover Letter