Strong analytical ability for data-driven decisions
Haleon is seeking an Associate Brand Manager for Advil in Warren, NJ, to develop and execute marketing strategies that enhance HCP trust and patient conversion. The role requires collaboration across various departments and aims to elevate Advil's position in the analgesics category through data-driven decisions and creative marketing initiatives
Job Summary
This role focuses on shaping marketing strategy to strengthen Advil's leadership by increasing HCP trust and patient conversion.
The position requires developing superior execution of go-to-market plans across digital, advocacy, media, and CRM channels.
Haleon offers a robust total reward package including competitive pay, a generous 401(k) plan, and six months of paid parental leave.
Matching Summary
Match Score: 85
Haleon is seeking an Associate Brand Manager for Advil in Warren, NJ, to develop and execute marketing strategies that enhance HCP trust and patient conversion. The role requires collaboration across various departments and aims to elevate Advil's position in the analgesics category through data-driven decisions and creative marketing initiatives.
Salary
Base: $115,765 - $144,706 USD annually; Bonus: Discretionary bonus based on performance; Benefits: Comprehensive program including 401(k), tuition reimbursement, and 6 months paid parental leave
Skills & Requirements
Must-have
Bachelor's degree in business or marketing
2+ years CPG or pharmaceutical experience
Strong analytical ability for data-driven decisions
Omnichannel activation across paid owned earned channels
Cross-functional collaboration with medical and sales teams
Nice-to-have
MBA preferred
Experience with first party data acquisition
Knowledge of complex regulatory clinical issues
Consumer and customer obsessed mindset
Agility to manage multiple tasks and market changes
Key Requirements
Bachelor's degree in business/marketing
2+ years prior industry experience in CPG or pharmaceutical
US work authorization required (implied by location)