Coordinate marketing campaigns across all ING products, ensuring a unique and consistent brand story for banking products, investments, and more
Job Summary
Coordinate marketing campaigns across all ING products, ensuring a unique and consistent brand story for banking products, investments, and more.
Manage end-to-end product campaigns, collaborate with creative teams and product owners, and maintain alignment with brand identity and strategic objectives.
Analyze campaign results, identify areas for improvement, and bring new inspirations and creative ideas to evolve communication strategies.
Matching Summary
Coordinate marketing campaigns across all ING products, ensuring a unique and consistent brand story for banking products, investments, and more.
Skills & Requirements
Must-have
Campaign management end-to-end
Cross-product coordination
Brand coherence and governance
Stakeholder management
Performance analysis and improvement
Budget and vendor management
Nice-to-have
Experience in cross-functional teams
Familiarity with conversion marketing
Background in brand management
Strategic vision combined with operational skills
Collaborative and relationship-oriented mindset
Key Requirements
Experience in marketing or brand
Ability to manage multiple campaigns simultaneously