SOCIAL MEDIA EXECUTIVEEmployment Type: Full Time, Permanent Monthly Salary: SGD 2,500 – 4,000 (basic, depending on experience, skills and portfolio) Additional Incentive: Performance-based commission on qualifying customer packages generated through the employee's social media content, in accordance with the company's prevailing commission policy. Job OverviewWe are looking for a creative and hands-on Social Media Executive to manage our day-to-day social media content and maintain a consistent online presence across Xiaohongshu (小红书), Facebook, Instagram, TikTok and Lemon8. This is a content creation and posting role, not a traditional marketing or advertising position. The objective is straightforward: publish engaging content consistently, raise the company's online exposure, and help more potential customers discover our services. Where customers are attracted through the content you produce and subsequently purchase qualifying packages, you will be eligible for an ongoing commission from those packages, subject to the company's commission and customer-attribution policy. The stronger your content performs, the more you earn. Key ResponsibilitiesContent CreationPlan, film, edit and publish short-form content — videos, Reels, TikTok videos, Stories, photographs and posts. Capture daily operations, customer experiences, staff introductions, services, promotions and behind-the-scenes moments. Turn ordinary workplace and service moments into relatable, shareable content. Write clear and engaging captions in English and Chinese. Appear on camera where required, for service introductions, outlet features and staff or customer interviews (with their consent). Posting and Account ManagementMaintain a regular and consistent posting schedule across all assigned platforms. Prepare a practical weekly or monthly content plan. Adapt each piece of content into the format best suited to each platform. Optimise captions, hashtags, titles, covers and posting times. Monitor commen