Distributor relationship and sales team collaboration
Market-specific asset creation and pos materials
The Senior Brand Activation Manager is responsible for planning and executing trade marketing initiatives to drive product visibility and market share
Job Summary
The Senior Brand Activation Manager is responsible for planning and executing trade marketing initiatives to drive product visibility and market share.
This role serves as the primary marketing liaison with distributors while managing budgets and developing market-specific assets for Below-the-Line activities.
Candidates must demonstrate strong project management skills and the ability to collaborate effectively with cross-functional teams to deliver revenue forecasts.
Matching Summary
The Senior Brand Activation Manager is responsible for planning and executing trade marketing initiatives to drive product visibility and market share.
Skills & Requirements
Must-have
Trade marketing execution and budget management
Distributor relationship and sales team collaboration
Market-specific asset creation and POS materials
Nice-to-have
Snack bar or functional nutrition experience
Ability to work in matrix environment
Passionate and accountable leadership style
Key Requirements
Bachelor's degree in marketing or Business Administration
Proven experience in trade marketing within FMCG/CPG sector
Strong proficiency in Microsoft Office Suite including Excel and PowerPoint