Senior Advisor, Lifecycle Marketing

Intact Insurance

Multiple Locations, Canada
Base: 87,200 - 106,600; bonus/equity: annual bonus...
Hybrid
Lifecycle marketing experience
Direct marketing campaign management
Cross-functional committee leadership
Lead strategic planning, creation, execution, performance assessment and optimization of national marketing initiatives aimed at generating digital adoption and engagement within our customer base

Job Summary

  • Lead strategic planning, creation, execution, performance assessment and optimization of national marketing initiatives aimed at generating digital adoption and engagement within our customer base.
  • Manage the development and execution of direct marketing campaigns and client communications (email, SMS, direct mail) for the different brands and segments.
  • Intact offers flexible work arrangements, a hybrid work model, possibility to purchase extra days off, multiple benefits supporting wellbeing, share plan, and pension offerings including a defined benefit pension plan.

Matching Summary

Lead strategic planning, creation, execution, performance assessment and optimization of national marketing initiatives aimed at generating digital adoption and engagement within our customer base.

Salary

Base: 87,200 - 106,600; Bonus/Equity: Annual bonus target 10% with potential up to double target; Benefits: Multiple benefits offered, Share plan & savings up to 12% of salary

Skills & Requirements

Must-have

  • Lifecycle marketing experience
  • Direct marketing campaign management
  • Cross-functional committee leadership
  • Performance assessment and optimization
  • Digital adoption and engagement initiatives

Nice-to-have

  • Results oriented and analytical
  • Adaptable to change
  • Proactive and creative spirit
  • Insurance industry knowledge

Key Requirements

  • 5-7 years of experience
  • Bachelor's degree in Marketing/Communications
  • Authorization to work in Canada

Work Rights

Authorization to work in Canada

Tailored Resume

Cover Letter