Senior Manager, Media & Connections, Austria

Coca-Cola

Vienna, Austria
Not specified; not specified; not specified
Hybrid (based on company culture and responsibilities)
5-8 years media planning experience
Fluent in german and english
Austrian media landscape knowledge
Coca-Cola is seeking a Senior Manager, Media & Connections for their Vienna, Austria office, responsible for optimizing media strategies and driving effective media activation across their portfolio. The ideal candidate will possess strong expertise in media planning and analytics, with the ability to collaborate across various teams and manage agency relationships

Job Summary

  • The role focuses on localizing centrally developed media plans to maximize impact for Austrian consumers and channel dynamics.
  • Candidates will lead detailed media planning across TV, OOH, Audio, Paid Social, Search, Programmatic, Retail Media, and Digital Video.
  • The position offers cross-functional visibility with brand, IMX, shopper, commercial, and bottler partners within an agile team environment.

Matching Summary

Match Score: 85

Coca-Cola is seeking a Senior Manager, Media & Connections for their Vienna, Austria office, responsible for optimizing media strategies and driving effective media activation across their portfolio. The ideal candidate will possess strong expertise in media planning and analytics, with the ability to collaborate across various teams and manage agency relationships.

Salary

Not specified; Not specified; Not specified

Skills & Requirements

Must-have

  • 5-8 years media planning experience
  • Fluent in German and English
  • Austrian media landscape knowledge
  • Agency management and negotiation skills
  • Full funnel connections expertise
  • Performance analytics and MMM

Nice-to-have

  • Experience in resource lean environments
  • Cross-functional collaboration skills
  • Global innovation implementation
  • Strategic thinking capabilities
  • Hands-on problem solving attitude

Key Requirements

  • Bachelor's degree in Marketing or related field
  • 5-8 years experience in media planning or buying
  • Strong analytical skills for KPI interpretation
  • Project management and prioritization skills

Work Rights

Not specified

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