Lifecycle Marketing Manager

820

Remote, US
Fully remote
4+ years marketing campaign development
B2b saas or educational software experience
Hubspot, pendo, marketo, pardot, or iterable
The role designs and executes integrated customer lifecycle strategies connecting Product Marketing, Regional Marketing, and Customer Success across Learning A-Z and ExploreLearning's K-12 portfolio

Job Summary

  • The role designs and executes integrated customer lifecycle strategies connecting Product Marketing, Regional Marketing, and Customer Success across Learning A-Z and ExploreLearning's K-12 portfolio.
  • Success requires orchestrating cohesive prospect engagements and customer experiences that accelerate product adoption from onboarding through advocacy while partnering with cross-functional leaders.
  • Candidates will benefit from a remote-first work environment that offers flexibility, trust, and reimbursement for setting up a home office.

Matching Summary

The role designs and executes integrated customer lifecycle strategies connecting Product Marketing, Regional Marketing, and Customer Success across Learning A-Z and ExploreLearning's K-12 portfolio.

Skills & Requirements

Must-have

  • 4+ years marketing campaign development
  • B2B SaaS or educational software experience
  • HubSpot, Pendo, Marketo, Pardot, or Iterable
  • Multi-channel lifecycle campaign execution
  • A/B testing and experimentation programs
  • Cross-functional collaboration with Sales and CS

Nice-to-have

  • Mission-driven educational technology background
  • Strong storytelling and persona-based messaging
  • Experience with K-12 district buying cycles
  • Ability to influence without direct authority
  • Data-driven decision-making skills

Key Requirements

  • 4+ years in marketing campaign development
  • 2+ years focused on B2B SaaS or education software
  • Must reside and work in the US

Work Rights

Must reside and work in the US

Tailored Resume

Cover Letter