Mohegan is seeking a Senior Paid & Organic Social Strategist to drive player acquisition through effective social media strategies. The ideal candidate should have extensive experience in paid and organic social advertising, particularly within the iGaming industry, and will lead a team focused on performance-driven campaigns
Job Summary
This role is responsible for driving player acquisition through a blend of organic and paid social strategies, ensuring all efforts align with overarching marketing objectives.
The position requires a strategic leader with hands-on expertise in social media marketing, strong team management skills, and a proven ability to deliver performance-driven campaigns that achieve measurable results.
Grow and develop a multi-person social media team driving paid and organic initiatives within the acquisition department.
Matching Summary
Match Score: 85
Mohegan is seeking a Senior Paid & Organic Social Strategist to drive player acquisition through effective social media strategies. The ideal candidate should have extensive experience in paid and organic social advertising, particularly within the iGaming industry, and will lead a team focused on performance-driven campaigns.
Skills & Requirements
Must-have
Paid and organic social media strategy
Meta, Snapchat, TikTok, YouTube campaigns
Audience targeting and A/B testing
Performance metrics analysis and reporting
Social media team management
Nice-to-have
Stay ahead of social trends
Competitive edge in social media
Cross-functional team collaboration
Key Requirements
Bachelor’s Degree in Marketing, Business, Communications, or related field
2+ years paid ads for mobile app
3+ years paid and organic social advertising for iGaming