Lead Consultant, Data And Marketing Effectiveness

Dentsu Creative ANZ

Singapore, Singapore
Martech platform proficiency
Campaign optimization expertise
Customer journey design
The role involves designing and optimizing marketing campaigns by activating digital data across omnichannel strategies

Job Summary

  • The role involves designing and optimizing marketing campaigns by activating digital data across omnichannel strategies.
  • Candidates will advise clients on integrating MarTech components to drive business goals and enhance digital maturity.
  • The position requires leading client workshops, managing pre-sales targets, and owning consulting projects across diverse MarTech tools.

Matching Summary

The role involves designing and optimizing marketing campaigns by activating digital data across omnichannel strategies.

Skills & Requirements

Must-have

  • MarTech platform proficiency
  • Campaign optimization expertise
  • Customer journey design
  • Data-driven marketing strategy
  • Client workshop facilitation

Nice-to-have

  • Passion for technology innovation
  • Consulting background experience
  • Willingness to travel
  • Strong sales and pre-sales skills

Key Requirements

  • 3-4 years of MarTech and data experience
  • Hands-on experience with CDP or CEP platforms
  • Proven track record in client workshop facilitation

Work Rights

Not specified

Tailored Resume

Cover Letter