Implement pilot projects to drive disruptive ideas across the organization, using learnings to inform decisions on portfolio projects or new proofs of concept
Job Summary
Implement pilot projects to drive disruptive ideas across the organization, using learnings to inform decisions on portfolio projects or new proofs of concept.
Define the holistic P.O.E Digital experience strategy to bring brand purpose to life through relevant, personalized and emotionally resonant content.
Establish KPIs aligned with brand equity, engagement, performance and business outcomes, and track, measure and report on media channels, website and campaign performance.
Matching Summary
Implement pilot projects to drive disruptive ideas across the organization, using learnings to inform decisions on portfolio projects or new proofs of concept.
Skills & Requirements
Must-have
Digital experience strategy
Influencer marketing strategy
GenAI orchestration and deployment
Performance analytics and business impact
Cross-channel campaign orchestration
Content strategy and planning
Nice-to-have
Agile methodologies
Experiment with cutting-edge technologies
Build strong partnerships
Bring the outside in
Startup landscape knowledge
Creative solutions development
Key Requirements
10+ years of experience in digital marketing
Proven experience in cross-channel campaign orchestration
Experience managing agencies and multi-stakeholders
Familiarity with the fast-moving consumer goods sector