Director Of Product Marketing, Growth & Platforms

Adobe

New York, United States
Base: $221,000 - $320,000 annually (new york); bon...
Cross-application growth strategies
Portfolio lifecycle management
Omnichannel activation
Drive user and revenue expansion for Adobe's Creator portfolio by coordinating growth strategy for Firefly, Photoshop, Lightroom, and Premiere across web and mobile platforms

Job Summary

  • Drive user and revenue expansion for Adobe's Creator portfolio by coordinating growth strategy for Firefly, Photoshop, Lightroom, and Premiere across web and mobile platforms.
  • Lead cross-functional teams to scale products within Adobe’s creative ecosystem through workflow integration, optimizing acquisition funnels, and developing viral loops.
  • Manage lifecycle management channels across the Creator portfolio, including push, in-app, email, SMS, ASO, and Google Play, to sustain user engagement.

Matching Summary

Drive user and revenue expansion for Adobe's Creator portfolio by coordinating growth strategy for Firefly, Photoshop, Lightroom, and Premiere across web and mobile platforms.

Salary

Base: $221,000 - $320,000 annually (New York); Bonus/Equity: Not specified; Benefits: Not specified

Skills & Requirements

Must-have

  • Cross-Application Growth Strategies
  • Portfolio Lifecycle Management
  • Omnichannel Activation
  • Product-Led Growth
  • Generative AI capabilities
  • User acquisition, retention, monetization

Nice-to-have

  • Enterprise marketing automation infrastructure
  • Adobe Journey Optimizer experience
  • Viral loops and sharing roadmap
  • External partnership development

Key Requirements

  • 12+ years leadership experience
  • Mass-market adoption scaling
  • Mobile & Web expertise
  • Lifecycle & Ecosystem experience
  • Quantitative rigor
  • Cross-functional leadership

Work Rights

Not specified

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