Base: $57,800 - $92,300 cad; bonus/equity: not spe...
On-site
Adobe target proficiency
A/b and multivariate testing
Campaign performance analysis
Ciena Corporation is seeking a Personalization and Optimization Specialist to join their Digital Marketing team. The role involves using tools like Adobe Target and Marketo Engage to create personalized digital experiences, requiring a strong background in web optimization and data analysis
Job Summary
Join Ciena’s Digital Marketing team to create personalized and impactful digital experiences.
Design, build, QA, and launch personalized experiences using Adobe Target and Marketo Engage to support campaign execution across digital touchpoints.
Analyze user behavior, audience segments, and performance data to uncover actionable insights that inform personalization strategies across digital channels.
Matching Summary
Match Score: 85
Ciena Corporation is seeking a Personalization and Optimization Specialist to join their Digital Marketing team. The role involves using tools like Adobe Target and Marketo Engage to create personalized digital experiences, requiring a strong background in web optimization and data analysis.
Salary
Base: $57,800 - $92,300 CAD; Bonus/Equity: Not specified; Benefits: Not specified
Skills & Requirements
Must-have
Adobe Target proficiency
A/B and multivariate testing
Campaign performance analysis
Data-driven decision-making
Cross-functional collaboration
Nice-to-have
Adobe Analytics familiarity
Adobe Experience Manager familiarity
Data visualization tools experience
Marketing automation platforms experience
Telecommunications industry knowledge
Key Requirements
Minimum 3 years experience with Adobe Target or similar