Manager, Lifecycle Marketing (r13983)

Oportun

Remote
Remote
Data-driven lifecycle marketer
Multi-channel campaign execution
Mobile app growth optimization
Oportun is seeking a Lifecycle Marketing Manager to lead the strategy and execution of lifecycle marketing initiatives for their mobile app. The ideal candidate should be data-driven, passionate about customer engagement, and possess the technical skills to optimize multi-channel communications

Job Summary

  • Oportun is a mission-driven financial services company dedicated to providing affordable credit and helping members build a better financial future.
  • The role involves defining and executing lifecycle strategies across email, push, SMS, and in-app channels to improve activation, retention, and customer value.
  • Success requires managing cross-functional dependencies with Product, Engineering, Analytics, and Legal teams to deliver compliant and effective communications.

Matching Summary

Match Score: 85

Oportun is seeking a Lifecycle Marketing Manager to lead the strategy and execution of lifecycle marketing initiatives for their mobile app. The ideal candidate should be data-driven, passionate about customer engagement, and possess the technical skills to optimize multi-channel communications.

Skills & Requirements

Must-have

  • Data-driven lifecycle marketer
  • Multi-channel campaign execution
  • Mobile app growth optimization
  • A/B testing and experimentation
  • Cross-functional collaboration

Nice-to-have

  • Passion for strategic thinking
  • Hands-on marketing approach
  • Inclusive culture advocate

Key Requirements

  • Experience in lifecycle marketing
  • Technical chops for multi-channel optimization
  • Ability to prioritize initiatives based on impact

Work Rights

Not specified

Tailored Resume

Cover Letter