Director, Martech Enablement

Labcorp

Burlington, NC, US
Hybrid
Marketing technology strategy
Lifecycle frameworks and automation
Martech platform adoption
Labcorp is seeking a Director of MarTech Enablement to translate enterprise marketing technology strategy into practical lifecycle frameworks and automation models

Job Summary

  • Labcorp is seeking a Director of MarTech Enablement to translate enterprise marketing technology strategy into practical lifecycle frameworks and automation models.
  • This role will champion adoption of MarTech platforms, provide strategic guidance, and lead key integration initiatives across the enterprise.
  • Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.

Matching Summary

Labcorp is seeking a Director of MarTech Enablement to translate enterprise marketing technology strategy into practical lifecycle frameworks and automation models.

Skills & Requirements

Must-have

  • Marketing technology strategy
  • Lifecycle frameworks and automation
  • MarTech platform adoption
  • Marketing automation platform integration
  • AI/ML capabilities in marketing
  • Cross-platform marketing automation architecture

Nice-to-have

  • Data, technology and AI-driven marketing
  • Experimentation and test-and-learn frameworks
  • Change management within matrixed organizations
  • Operating in highly regulated industries

Key Requirements

  • Bachelor’s degree
  • 10+ years in marketing technology
  • 5+ years in Adobe, Salesforce, or Oracle MarTech
  • Experience supporting platform harmonization/migration
  • Experience managing multiple marketing automation instances

Work Rights

Not specified

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