Manager, Web Analytics, Content And User Insights

pfizer.ca

Base: $99,200.00 - $165,400.00; bonus/equity: 12.5...
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Web analytics platforms
Content optimization
Campaign analytics
** Pfizer is seeking a Manager for Web Analytics, Content, and User Insights to lead digital measurement initiatives within their Media Measurement department. The ideal candidate will have strong analytical skills and experience in media analytics, particularly within the pharmaceutical or healthcare sectors, to enhance Pfizer's digital presence and optimize campaigns. **

Job Summary

  • You will be responsible for leading the strategy and execution of web analytics, content optimization, and campaign analytics initiatives to enhance Pfizer’s digital presence.
  • Managing web analytics tracking and reporting to uncover trends, insights and opportunities to optimize content, user experience and campaign performance.
  • The annual base salary for this position ranges from $99 200,00 to $165 400,00. In addition, this position is eligible for participation in Pfizer’s Global Performance Plan with a bonus target of 12,5% of the base salary and eligibility to participate in our share based long term incentive program.

Matching Summary

Match Score: 75

** Pfizer is seeking a Manager for Web Analytics, Content, and User Insights to lead digital measurement initiatives within their Media Measurement department. The ideal candidate will have strong analytical skills and experience in media analytics, particularly within the pharmaceutical or healthcare sectors, to enhance Pfizer's digital presence and optimize campaigns. **

Salary

Base: $99,200.00 - $165,400.00; Bonus/Equity: 12.5% bonus target; Benefits: Comprehensive and generous benefits package

Skills & Requirements

Must-have

  • web analytics platforms
  • content optimization
  • campaign analytics
  • Adobe Analytics
  • Google Analytics
  • data visualization
  • cross-functional collaboration

Nice-to-have

  • analytical and innovative mindset
  • creative problem solver
  • thrive under pressure
  • team player
  • adaptable

Key Requirements

  • Bachelor's degree with 4+ years experience OR Master's degree with 2+ years experience OR PhD with 0+ years experience OR Associate's degree with 8+ years experience OR High School diploma with 10+ years experience
  • 3+ years experience in media analytics preferred
  • Knowledgeable about pharmaceutical, healthcare, or life sciences industry
  • Experience with web analytics tools
  • Permanent work authorization in the United States

Work Rights

Permanent work authorization in the United States

Tailored Resume

Cover Letter