Join Our Relationship Marketing Strategy Network At Merkle
Merkle
New York, US
Omnichannel strategies
First-party data
Personalized customer experiences
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences
Job Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
You will craft omnichannel strategies spanning CRM, email, SMS, web, and mobile app to help clients unlock the value of their first-party data and transform it into personalized, connected customer experiences.
As a senior client-facing leader, you would cultivate trusted relationships, uncover growth opportunities, and ensure that every engagement delivers meaningful value.
Matching Summary
The Relationship Marketing Strategy team leads the development of omnichannel strategies leveraging first-party data to deliver personalized customer experiences.
Skills & Requirements
Must-have
omnichannel strategies
first-party data
personalized customer experiences
1:1 people-based marketing
CRM, email, SMS, web, mobile app
Nice-to-have
analytical rigor
creative problem-solving
thought leadership
emerging technology curiosity
Key Requirements
Extensive experience developing CRM strategies
Proven background working with first-party data
Understanding of segmentation methodologies
Familiarity with Salesforce Marketing Cloud or similar platforms