Director, Marketing Excellence & Demand Generation (bd Surgery)

BD (Becton, Dickinson and Company)

Warwick, RI, USA
Base: $147,600.00 - $265,800.00 usd annual; bonus/...
Fully remote
8+ years b2b healthcare marketing experience
Proven lead management and crm hygiene
Digital marketing strategy and execution
BD is seeking a Director of Marketing Excellence & Demand Generation for their Surgery division, responsible for leading marketing communications, events, and digital marketing strategies. The ideal candidate will have substantial experience in B2B healthcare marketing and a strong focus on continuous improvement and data-driven decision-making

Job Summary

  • This role leads Marketing Excellence, Communications, Events, Digital Marketing, and Lead Management for BD Surgery within a global medical technology company.
  • The incumbent is accountable for establishing best-in-class marketing practices, continuous improvement, and rigorous launch excellence cadences to drive measurable pipeline impact.
  • Candidates will join a culture that values authentic contributions, encourages learning through BD University, and supports diverse teams in advancing the world of health.

Matching Summary

Match Score: 85

BD is seeking a Director of Marketing Excellence & Demand Generation for their Surgery division, responsible for leading marketing communications, events, and digital marketing strategies. The ideal candidate will have substantial experience in B2B healthcare marketing and a strong focus on continuous improvement and data-driven decision-making.

Salary

Base: $147,600.00 - $265,800.00 USD Annual; Bonus/Equity: Not specified; Benefits: Competitive package including well-being and development rewards

Skills & Requirements

Must-have

  • 8+ years B2B healthcare marketing experience
  • Proven lead management and CRM hygiene
  • Digital marketing strategy and execution
  • Launch excellence process ownership
  • Cross-functional team leadership

Nice-to-have

  • Lean Six Sigma certification
  • MBA preferred
  • Experience with Veeva promotional review
  • Global matrix environment navigation
  • Hypothesis-driven planning skills

Key Requirements

  • Bachelor's degree required; MBA preferred
  • 8+ years progressive marketing experience in B2B healthcare
  • Demonstrated success owning lead management programs
  • People leadership experience in global matrixed environments

Work Rights

Not specified

Tailored Resume

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