Retail Media Monetisation Specialist

Dentsu

Gurugram, India
Onsite
10-14 years digital media experience
Retail media network monetization strategy
Programmatic ecosystem dsp ssp expertise
Dentsu is seeking a Retail Media Monetization Specialist in Gurugram, India, to develop and implement strategies for monetizing retail media networks. The role requires significant experience in digital media and programmatic advertising, focusing on commerce-driven media monetization across retail and e-commerce platforms

Job Summary

  • The role focuses on building and scaling commerce-driven media monetization across retail and e-commerce ecosystems for non-endemic advertisers.
  • Candidates must design programmatic monetization models using SSPs, DSPs, and retail media platforms to leverage shopper data insights.
  • This position requires leading joint business plans with retail partners to grow commerce media revenue and achieve advertising targets.

Matching Summary

Match Score: 85

Dentsu is seeking a Retail Media Monetization Specialist in Gurugram, India, to develop and implement strategies for monetizing retail media networks. The role requires significant experience in digital media and programmatic advertising, focusing on commerce-driven media monetization across retail and e-commerce platforms.

Skills & Requirements

Must-have

  • 10-14 years digital media experience
  • Retail Media Network monetization strategy
  • Programmatic ecosystem DSP SSP expertise
  • First-party data activation frameworks
  • Commerce media platform knowledge

Nice-to-have

  • Clean room integration experience
  • Quick-commerce or fintech background
  • Strategic partnership development skills
  • Data monetization mindset
  • Storytelling and analytical ability

Key Requirements

  • 10-14 years in digital media or programmatic advertising
  • Experience with e-commerce platforms and retailers
  • Strong technical knowledge of DMP/CDP systems

Work Rights

Not specified

Tailored Resume

Cover Letter