Crm Manager

Too Good To Go

New York, United States
On-site
Crm strategy and execution
Multi-channel campaign management (email, push, in-app)
Data-driven user segmentation
As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada, serving as a bridge between local impact and global excellence

Job Summary

  • As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada, serving as a bridge between local impact and global excellence.
  • Your work in CRM will be the primary driver of building a localized movement that turns surplus food into saved meals at scale, with a focus on increasing lifetime value, retention, and loyalty, while supporting B2B lead generation efforts.
  • This is a high-ownership role that balances strategy with execution, with your time typically split across campaign execution, strategy and performance analysis, and global partnership and B2B support.

Matching Summary

As the CRM Manager for North America, you will own the local strategy and end-to-end execution across the US and Canada, serving as a bridge between local impact and global excellence.

Skills & Requirements

Must-have

  • CRM strategy and execution
  • Multi-channel campaign management (Email, Push, In-App)
  • Data-driven user segmentation
  • B2B lead nurturing funnels
  • Braze platform expertise
  • Impact on LTV, retention, and loyalty

Nice-to-have

  • Experience in a mobile-first marketplace
  • Collaborative within a global structure
  • Adaptable to fast-paced environments
  • Creative and proactive approach

Key Requirements

  • Significant hands-on experience in CRM, Lifecycle, or Retention Marketing
  • Proven track record in a mobile-first marketplace or high-growth B2C app environment
  • Braze (or similar platforms like Iterable/Salesforce Marketing Cloud) power user
  • Experience tracking CRM impact on CAC, LTV, and frequency
  • Ability to pivot between B2C and B2B communication strategies

Work Rights

Not specified

Tailored Resume

Cover Letter