Director, Martech Enablement

Covance / Labcorp Drug Dev UK

Burlington, NC, US
Hybrid
Marketing technology strategy translation
Marketing automation platform integration
Ai-enabled marketing technology
Labcorp is seeking a Director of MarTech Enablement to lead marketing technology initiatives, focusing on automation and integration within the organization. The role involves strategic partnership with marketing teams to enhance customer engagement through AI-driven solutions and effective platform utilization

Job Summary

  • Labcorp is a leader in global sciences with a mission to improve health and improve lives.
  • This role serves as the bridge between enterprise MarTech strategy and marketing execution, ensuring effective adoption, integration, and leverage of marketing technology platforms across B2B and B2C teams.
  • Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan.

Matching Summary

Match Score: 85

Labcorp is seeking a Director of MarTech Enablement to lead marketing technology initiatives, focusing on automation and integration within the organization. The role involves strategic partnership with marketing teams to enhance customer engagement through AI-driven solutions and effective platform utilization.

Skills & Requirements

Must-have

  • Marketing technology strategy translation
  • Marketing automation platform integration
  • AI-enabled marketing technology
  • Lifecycle framework design
  • Cross-platform marketing automation architecture
  • Enterprise MarTech adoption and governance
  • Marketing technology platform migration

Nice-to-have

  • Change leadership in matrixed organizations
  • Strong executive communication skills
  • Data-driven marketing culture
  • Collaboration with IT and analytics teams
  • Experience in regulated industries
  • Strategic partnership with campaign operations
  • Experimentation and test-and-learn frameworks

Key Requirements

  • Bachelor’s degree
  • 10+ years marketing technology experience
  • 5+ years experience in Adobe, Salesforce, or Oracle ecosystems
  • Experience supporting platform harmonization or migration
  • Experience integrating AI/ML capabilities
  • Experience operating in highly regulated industries

Work Rights

Not specified

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