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The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator specializing in CRM within Workday. The position requires significant experience in CRM administration, data analytics, and understanding of the student lifecycle in higher education.
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Job Summary
The CRM Specialist serves as the University’s lead technical and functional specialist responsible for CRM configuration, segmentation, campaign automation, and analytics within Workday.
This position plays a pivotal role in improving student communications, increasing conversion and retention outcomes, and strengthening institutional accountability through data.
As UAPB implements Workday as a new enterprise platform, the CRM Specialist will help build a campus-wide culture of data-informed communication.
Matching Summary
Match Score: 75
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The University of Arkansas at Pine Bluff is seeking an Information Systems Coordinator specializing in CRM within Workday. The position requires significant experience in CRM administration, data analytics, and understanding of the student lifecycle in higher education.
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Salary
Commensurate with education and experience
Skills & Requirements
Must-have
Workday CRM configuration
student lifecycle understanding
data-informed communication
enterprise systems support
marketing automation
Nice-to-have
campus-wide culture building
institutional transformation agenda
improving student success outcomes
Key Requirements
Bachelor's degree in related field
3 years of relevant experience
Demonstrated experience building audience segmentation