Brand Manager

Diageo

Bogota, Colombia
Brand equity health
Competitive value equation
Market brand strategy
The purpose of the Brand Manager role is to ensure healthy brand equity that generates cultural relevance for the brand in the market, achieving a competitive value equation that allows for long-term sustainability

Job Summary

  • The purpose of the Brand Manager role is to ensure healthy brand equity that generates cultural relevance for the brand in the market, achieving a competitive value equation that allows for long-term sustainability.
  • Develop and implement the brand strategy (MBP), ensuring deep understanding of the brand and product, and collaborating with Global Brand Teams for relevant assets.
  • Analyze 360 brand performance indicators including brand health, financials, share analysis, and sales and market performance, while continuously understanding consumer insights for strategic decision-making.

Matching Summary

The purpose of the Brand Manager role is to ensure healthy brand equity that generates cultural relevance for the brand in the market, achieving a competitive value equation that allows for long-term sustainability.

Skills & Requirements

Must-have

  • Brand Equity Health
  • Competitive Value Equation
  • Market Brand Strategy
  • Brand Assets and Product Understanding
  • Omnichannel Campaign Execution
  • Multifunctional Team Collaboration
  • 360 Performance Analysis

Nice-to-have

  • Cultural Relevance
  • Consumer Insights
  • Agility and Drive
  • Storytelling Skills
  • Critical and Structured Thinking

Key Requirements

  • Proven and solid experience as Brand Manager
  • Proven experience managing multifunctional teams
  • English communication skills (written and verbal)

Work Rights

Not specified

Tailored Resume

Cover Letter