Sr. Digital Marketing Product Manager- Search And Discoverability

Arthrex Inc

Naples, FL, United States
Not specified; annual bonus available; comprehensi...
On-site
5+ years hands-on seo experience
Technical seo and schema markup expertise
Generative engine optimization (geo) strategy
This role drives a forward-looking SEO and Generative Engine Optimization (GEO) strategy to ensure Arthrex content ranks on traditional search engines and is discoverable across AI-driven platforms

Job Summary

  • This role drives a forward-looking SEO and Generative Engine Optimization (GEO) strategy to ensure Arthrex content ranks on traditional search engines and is discoverable across AI-driven platforms.
  • The incumbent will partner with Content, UX, and Engineering teams to embed SEO best practices into site architecture while leading technical SEO improvements focusing on crawlability and page speed.
  • Arthrex offers comprehensive benefits including medical, dental, vision insurance, matching 401(k), paid parental leave, and free onsite medical clinics.

Matching Summary

This role drives a forward-looking SEO and Generative Engine Optimization (GEO) strategy to ensure Arthrex content ranks on traditional search engines and is discoverable across AI-driven platforms.

Salary

Not specified; Annual bonus available; Comprehensive benefits package including 401(k) match

Skills & Requirements

Must-have

  • 5+ years hands-on SEO experience
  • Technical SEO and schema markup expertise
  • Generative Engine Optimization (GEO) strategy
  • Proficiency with SEMrush and Ahrefs tools
  • Cross-functional collaboration with engineering

Nice-to-have

  • Experience in healthcare industry preferred
  • Master's degree or MBA preferred
  • Curiosity and adaptability to emerging tech
  • Ability to operate in matrixed environment
  • Strong stakeholder management skills

Key Requirements

  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of hands-on SEO strategy and execution
  • Experience conducting technical SEO audits
  • Ideal background in the healthcare industry

Work Rights

Not specified

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